News

A Force for Business – FSB Veterans in Business

The Afghan Rug Shop features alongside several veteran run businesses worthy of recognition and identified by the Federation of Small Businesses (FSB) in their recognition of service leaders and...

SoldieringOn Awards – Highly Commended!

The Afghan Rug Shop wins a ‘Highly Commended’ award in the ‘Business of the Year – Community Impact’ Category for the work they are doing supporting hundreds of people in the communities in rura...

Yorkshire Life Magazine

As The Afghan Rug Shop in Hebden Bridge approaches its fifth birthday this year, find out just how come such beautiful handmade fairtrade rugs have found their way all the way from the foothills...

Life After Service – BFBS Forces Network

Two-thirds of adults have been put off joining the military amid fears they will suffer PTSD or not get a job, according to research by BFBS. BFBS commissioned the study as part of its Life After ...

VE Day 75th Anniversary – Commemorative Book

We are honoured to be a selected company featuring in SSAFA’s official VE Day 75 commemorative album. The book documents the extraordinary events of 8 May 1945, honours those involved and reflec...

Welcome to the Jungle – Digital Skills During COVID

We feature alongside several other small businesses in this article written by Ireland-based journalist Janine Callaghan.  The piece is for the European multichannel media company ‘Welcome to th...

MoD Press – Small Business Saturday

As part of Small Business Saturday the MoD kindly promoted James’s entrepreneurial success as a veteran and reservist. Click the button to read their blog… READ BLOG POST

The Times – Interiors

A nice little feature including us in Saturdays ‘Weekend’ paper in ‘The Times’ recently.  We got several enquiries as a result. Click the button to see the feature… SEE FEATURE

XFE – Friday Spotlight

In the recent X-Forces Enterprise ‘Friday Spotlight’ podcast we hear how James Wilthew’s experience in Afghanistan not only inspired him to start his business The Afghan Rug Shop, but also to give ...

Natwest Advert – featuring The Afghan Rug Shop

Natwest chose James our founder to be the face of part of their ‘Tomorrow Starts Today’ small business campaign. WATCH NATWEST ADVERT HERE

Forces TV – Afghanistan Withdrawal

I was invited to comment on Forces TV, alongside a few other people, on the devastating impact of the sudden withdrawal of NATO forces from Afghanistan recently. Watch the piece below. LINK TO...

NatWest – Q&A with James Wilthew

Our friends at NatWest Bank published this article to their business hub. ‘NatWest 10k pitching challenge finalist and Soldiering On Awards winner James Wilthew tells us how a clear purpose and ...